On January 14th, 2022, at 8 p.m. GMT+8, BIGO will host its third annual Awards Gala to honor outstanding broadcasters from across the globe.

The prestigious event will be held on BIGO Live’s Music Livehouse channel (BIGO ID: music), providing a vibrant platform to showcase talent and celebrate achievements in the broadcasting community.

This annual ceremony aims to recognize the dedication, creativity, and influence of top broadcasters who have made significant impacts through their engaging content.

Fans and viewers are encouraged to join the celebration and witness the recognition of excellence within the BIGO ecosystem.

As the countdown to the 2022 BIGO Awards Gala begins, the event promises to be a spectacular celebration of digital talent and innovation. Leading up to the main event, renowned musicians from around the globe took to their own livestreams to champion emerging broadcasters on the platform. French pop sensation Kendji Girac and Dutch DJ Quintino hosted special pre-gala festivities across Europe, engaging local audiences and boosting excitement for the event. Meanwhile, Lebanese singer Yara is set to captivate viewers during the Middle East and North Africa (MENA) segment scheduled for January 9, delivering a performance that’s sure to leave a lasting impression. In addition, British singer-songwriter Jessie J will join forces with top U.S. BIGO broadcaster “Palestine” for an exciting co-hosted livestream on January 11, adding star power to the buildup.

The overarching theme for this year's gala, “Better Live, Better Future,” underscores BIGO’s dedication to empowering millions of users to unlock endless creative possibilities through live streaming. Each year, the platform celebrates outstanding broadcasters and communities that have made significant impacts, updating its prestigious Hall of Fame to honor those who inspire through innovation and engagement. These awards highlight storytellers, performers, and community builders who have transformed the streaming landscape over the past year.

BIGO’s commitment to technological advancement is also showcased during the event, with investments in cutting-edge solutions like computer vision, virtual reality (VR), augmented reality (AR), and more. Among the highlights, Dino—the platform’s mascot—will make a virtual 3D appearance, adding a touch of the metaverse to the festivities. Dino will host the event from a digital realm, offering audiences a glimpse into the future of immersive entertainment.

During the ceremony, top broadcasters and families from 2021 will be recognized both regionally and globally. Notably, “Palestine” (BIGO ID: not_your_habibi) and “Karma” from the United States will receive awards for “Top Regional Broadcaster” and “Top Regional Family,” respectively. From the previous year’s global rankings, Japanese stars Amy and Iwapoyo, along with Vietnamese influencer Vanruby, secured top positions, while the Japanese family Bigwin will be celebrated as the top global family on BIGO Live.

Awardees will be presented with trophies, in-app rewards, and the chance to be featured on iconic billboards, including Times Square in New York and the Burj Khalifa in Dubai, amplifying their reach worldwide. The event will also showcase a diverse lineup of approximately 100 performers representing various cultures, languages, and art forms—ranging from aerial yoga and ethnic music to opera, K-pop, cosplay, and more. Additionally, the latest virtual live 3D avatar technology will debut on stage with a virtual concert by “The Toys,” a renowned Thai singer-songwriter, offering viewers an immersive experience unlike any other.

Interactive elements will be integral to the gala; fans can vote for their favorite broadcasters and communities, entering a lucky draw for prizes such as an iPhone 13, oversized Dino pillows, and exclusive virtual gifts. These rewards are designed to enhance engagement and celebrate the vibrant BIGO community.

To experience this innovative celebration, viewers are encouraged to tune into the event via the BIGO Live app, where the future of live streaming and digital entertainment will come vividly to life.

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